Purpose
The Working at UW employee information vehicles are intended to aid campus communicators in distributing timely communications and announcements to all UW–Madison employees.
Audience
The Working at UW website is targeted to current and prospective employees of UW–Madison.
The Working at UW digest is emailed weekly to all UW–Madison employees. All persons employed by the university are on the distribution list and do not have the opportunity to opt out of receiving it.
UW–Madison employees may also subscribe to a WhatsApp Campus Information Group to receive key campus information via text message. WhatsApp Campus Information Groups are available in English, Spanish, Hmong, Tibetan, Chinese and Nepali. Subscription links are available on the Working at UW website and in the weekly digest.
Content Guidelines
Appropriate content includes updates, announcements and information directly associated with university policies, procedure, initiatives, employee support services, and similar topics that are relevant to the majority of UW–Madison employees. Content should be related to what employees need to know to help them perform their daily work, explore professional development and well-being opportunities, and engage as a member of the UW–Madison community.
Some examples include updates, announcements and messages regarding:
- Parking or construction
- Employee benefits, payroll, and other human resources information
- New policies and procedures that all employees need to know about
- Campuswide initiatives
- Employee support services available to everyone
- Reminders of sign-up and compliance deadlines
- Professional development opportunities available to employees
- Campus events and services that support well-being
- Opportunities to nominate employees or others for awards
- Events designed for or appealing to an employee audience
Examples of content more appropriate for other communication channels include:
- Campus news stories intended for external audiences
- Research findings
- Award winners and honors conferred
- Events appealing to small segments of campus, even if anyone can attend (e.g., a particular school, college, department or administrative unit)
- Policies and procedures that affect only one area
Announcements must be submitted no later than Monday at noon prior to the Wednesday publication date. We cannot guarantee that your submission will be accepted or published on the target date you set, but we will respond to all requests.
Please limit your announcement to a few short sentences. Submissions may be edited for style and length. You must provide a link where the reader can find more information and/or take action, such as a link to an event registration page, an online form, or a web page URL.
If someone else in your unit is primarily responsible for campus communications, please ask them before you send something for the digest to avoid duplicate submissions or premature announcements.
Distribution Process
Submissions will be vetted by an internal communications coordinator and posted to the appropriate vehicle(s). Items posted to the website will appear first on the home page, and will be continue to be available via an archive.
The digest is emailed to all employees. In some campus units, particularly those with a significant population of employees who work second or third shift and/or have limited computer access, printed versions are posted on employee bulletin boards.
Text messages sent via WhatsApp Campus Information Groups in English, Spanish, Hmong, Tibetan, Chinese, and Nepali are distributed separately as needed. Most items that appear on the Working at UW website and in the weekly digest will not be distributed via WhatsApp. WhatsApp Campus Information Groups are reserved for key campus information only.